The potential for it to continue to grow. Flurry saw the number of iOS and Android users are active, and then worked for Miller McCune. The results (shown in graph below) reveals the great potential market for the near term, a smart phone that far surpass used today. And this is a conservative estimate-only including adults with adequate income under the age of 64. To sum up too: the market for iPhone and Android adressable apps ready to grow by hundreds of millions. There are 109 million smart phone users are always in the United States, but the flurry estimates there are 91 million more to put in the country itself. China has an additional 125 million. People who could potentially buy the device and download the app today. The world is far from saturation, which would mean exponential growth seen in the market is likely to continue.